When we first saw the material featuring the poppy we knew right away that it would make a fabulous swing dress and we’re delighted so many people have taken to it.

One thing we didn’t expect is for the Royal British Legion to use it in their campaign #poppypicnic which featured the lovely Kym Marsh.

If you follow the link above you’ll see how many people were inspired to have a picnic and help raise funds towards the Legion’s welfare work with Service people and their families.

As you can see below there is a personal reason for Kym to become involved as she explained the Daily Mirror in this article: Coronation Street actress Kym Marsh's pride for World War 2 POW grandad who inspired her

"We were so close and the older he got, the more he talked to me about what he went through for our country. I listened for hours while he told me how his job in the PoW camp was to peel the potatoes for the German soldiers. He was so hungry he kept the raw potato peelings and lived off them. It sounded horrific."

Where to Buy That Poppy Dress

If you want to support the Royal British Legion they are selling two version of this dress on their web site. The Red Poppy on Black Swing Dress and the one Kym is modelling Red Poppy on White Swing Dress.

As part of our 2014 Autumn/Winter collection we’ve added two new Hepburns and one swing dress with the poppies in orange or violet.

Don’t forget that the dress is photogprahed with a petticoat and at the time of writing you can buy them in white, black, red or pink.